A company is taking a new approaching to getting feedback from clients by donating to charity each time someone responds, with this month’s good cause selected by a British Citizen Youth Award winner.

Preact, based in Maidenhead, has taken the lead from Didcot teenager Daniel Lloyd, and has been making a donation to the Oxford Hospitals Charity each time a client leaves feedback throughout November.

Daniel, the son of Preact’s solutions architect, Mark Lloyd, has been supporting the charity through various fundraising efforts after losing one of his best friends in 2019.

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He was honoured with the British Citizen Youth Award for his fundraising efforts, which included running the 5k obstacle Newbury Colour Run and baking and selling cakes to help fund mental health training at St Birinus school in Didcot.

Daniel travelled to The Palace of Westminster in October to receive the impressive accolade.

Selom Bulla, managing director at digital transformation company Preact, said: “After hearing about Daniel’s fundraising achievements following his tragic loss, we were immediately motivated to try to somehow support him and spread the word about the excellent causes he raises funds for.

“We are delighted to give him the opportunity to select our November charity and hope to remain an active supporter of his fundraising journey. He really is a remarkable young man and an example for us all.

“Here at Preact, client feedback is incredibly important to us, but we also appreciate that it takes up clients’ time. We hope that this charitable incentive will encourage more people to give us their thoughts on the service they’ve received.”

In October, Preact’s chosen charity was Mind, and in future the company will be asking clients to nominate charities to benefit from the initiative.

Last year Daniel also launched Markers for Mindfulness, an initiative to provide basic equipment to schools, such as pens, pencils and whiteboard markers to primary schools across Oxfordshire, and raise awareness of mental health amongst pupils. To date, Markers for Mindfulness has distributed more than £10,000 worth of stationery to local schools.

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He said: “Mental health is really something universal because everybody at some point in their lifetimes, will face challenges with their mental health. Many people talk about it being invisible, and it is, but it deeply affects the way that you perceive and interact with the world.”

By completing the 5k obstacle Newbury Colour Run he raised more than £800 for both the Oxford Hospitals Charity and Play2Give, which supports charities including Oxford Children’s Hospital and Headway Oxfordshire.