Staff at HMV have welcomed shoppers' reaction since the new store opened in Cornmarket in Oxford last month.

The chain’s branch closed in the street in 2014 but HMV has returned, occupying the former Gap store in the Clarendon Centre.

American clothing chain Gap closed in July as part of a countrywide closure programme.

Oxford Mail:

Before it opened, HMV tweeted that it wanted staff who were ‘fanatical about music and film'.

Read again: Covid booster jabs: everything you need to know

The 9,000 sq ft store offers 16,000 products over two floors, with an entire floor dedicated to vinyl records.

In addition to vinyl, the store will also stock 5,000 different CDs, 3,000 films and TV shows on DVD and 4K HD Blu-ray, as well as 3,000 pop culture products.

HMV store manager Paul Williams said: “We are thrilled with the performance of HMV Oxford so far.

Oxford Mail:

"Our opening weekend was phenomenal, and the people of Oxford came out in force to support us which was amazing.

“We’ve been delighted to hear feedback from our customers, who in particular have been praising the staff for being very friendly and super helpful in finding exactly what they’re looking for.

“What we’ve noticed is that people don’t just pop in and out, they stay here for a long time, exploring everything we’ve got to offer.

“Vinyl sales have proved really strong, as have sales of pop culture products from franchises such as Pokemon and The Mandalorian, while shoppers in the city have also been snapping up Hatsune Miku and Zombie Makeout Club merchandise.

“Of course, our incredible range of music, film and TV have been performing well, but our retro arcade machines, sneakers and skateboards have proved popular too.”

Read again: Thames Water boss brands company performance 'unacceptable'

On Friday October 22, the store will play host to the folk-rock band Ferocious Dog, who will be performing an acoustic set and signing copies of their new album The Hope.

Oxford Mail:

The band will be appearing at the store at 4.30pm ahead of their live gig at the O2 Academy in Cowley Road.

Mr Williams added: “We are really pleased to have folk-punk group Ferocious Dog performing live in the new store.

"We hope to bring more live bands to HMV Oxford over the coming months and we are keen to show our support for local talent wherever we can.”

Read more: Stars who came out for Micky Lewis memorial game

HMV says new albums it expects to sell well this month include Ed Sheeran Equals (October 29), Coldplay Music of the Spheres (October 15), Duran Duran Future Past (October 22), Sam Fender Seventeen Going Under (October 8), and The War on Drugs I Don't Live Here Anymore (October 29).

Fopp, an HMV subsidiary, closed its branch in Gloucester Green in 2019, despite a rescue package for HMV.