American fast food chain Wendy’s arrived in Oxford today with its famous square burgers, opening its doors on Magdalen Street to hungry locals.

The Oxford branch is the third Wendy’s to open in the UK, with stores in Stratford and Reading having opened over the summer.

Michael Clarke, UK operations director, said: “We just want to serve real food to real people and think Oxford is one of those locations.

“The UK consumer is looking for crave-able, fresh food at affordable prices and that is what we think we are going to offer. We really focus on hospitality and as a result you are going to come into our restaurant and taste great food and have it delivered by really hospitable service.

“If you are going to come to Oxford, you have got to come to Wendy’s. I promise you that you are going to get great food, affordable prices and served by our wonderful crewmembers.”

Oxford Mail: Wendy's meals on trays (Wendy's UK)Wendy's meals on trays (Wendy's UK)

The Oxford branch will serve signature Wendy’s dishes and American favourites across breakfast, lunch and dinner menu options.

The menu includes the Baconator burger, Spicy Chicken Sandwich, Cranberry Seed Porridge and the iconic Frosty dessert, alongside UK exclusive vegetarian options - the Veggie Stack, Veggie Bites, and Avocado Veggie Salad. 

Wendy’s was founded in 1969 by Dave Thomas in Ohio and today there are more than 6,800 Wendy’s restaurants worldwide.

This is not the first time Wendy’s has stepped foot in the UK and the had around 10 restaurants back in the 1990s. However, it left the country by the turn of the millennium to focus its efforts on the American market.  


Abigail Pringle, president of international and chief development officer at Wendy’s, said: “Our first two restaurant openings in Reading and Stratford marked the successful beginning of our UK journey, and we’re excited to now add Oxford to our portfolio.”

Steven Derwoed, vice president of global design and construction at Wendy’s, said: “With the opening of this restaurant, we’re bringing the absolute best of Wendy’s to Oxford. 

“Whether it’s our attention to detail in the meticulous refurbishment of the classic storefront, the great music, or the cheeky art, we’ve created an environment that both customers and crew are going to love hanging out in.”

Oxford Mail: Wendy's staff at the Oxford branch getting ready to open the store Wendy's staff at the Oxford branch getting ready to open the store

The brand will continue is expansion across the UK with plans to open 400 restaurants in the coming years.

New stores in Romford and Croydon expected to be open by the end of the year.