The Oxford Bus Company has launched its latest eye-catching bus supporting good causes, with a double-decker wrapped for Blue Skye Thinking.

The local charity scooped the company’s Brand the Bus competition to become the latest good cause to have a bus decked out in its own branding.

Blue Skye Thinking supports research into the treatment of childhood brain tumours.

It was set up by the family of Skye Hall who was diagnosed in 2013. Despite surgery and treatment, he died a year later.

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Phil Southall, Oxford Bus Company managing director, said: “The bus looks superb and we are proud to have helped another important local charity in our community.”

Sally Hall, Director of Blue Skye Thinking, said: “We are so excited to finally share the #BigBlueDreamBus with the community.

"We are focusing our bus design on never giving up on your dreams and hope people will spot the bus, take a photo and share on social media to generate valuable funds for Blue Skye Thinking.

"Generous local businesses will be sponsoring £5 per photo shared, bringing the whole of the Oxfordshire community together for one common goal."

Oxford Bus Company has also awarded the space on a bus rear for branding to second placed Abingdon Riding for the Disabled Association, a charity that enriches the lives of disabled adults and children via horses.