THE world's biggest toy shop, Hamleys, is to open a branch in Oxford.

The company, whose flagship store in London's Regent Street has seven floors covering 54,000 sq ft, has revealed it is to open a shop in the Westgate shopping centre.

An update from the centre says: "Step in to be instantly transported to a world of fun, magic and theatre.

"You will see the biggest selection of your favourite toys, from cuddly Hamley bears to super speed racing cars and all the classic family favourites.

"Hamleys has been creating magic for over 260 years and really does have something for everyone.

"Watch out for crazy flying drones or giant bubbles floating through the store, there is always something to see. You may even get to meet their amazing Ragdoll or Toy Soldier, they can’t wait to show you all their favourite toys.

"They can’t wait to see you."

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The chain has 16 branches in city centres and shopping centres – the closest being Swindon and Milton Keynes. It also has six airport shops.

Oxford Mail: Hamleys, the world’s oldest and largest multinational toy retailer, is to open its first store in Oxford

A member of staff at John Lewis in the Westgate, who asked not to be named, said: "This is great news for Oxford and the Westgate as we try to recover after a year and a half of lockdowns and restrictions. And it comes as so many other shops are closing down and moving out.

"Let's hope it pulls more people into the Westgate."

Hamleys and the Westgate have been approached for more information including the shop's opening date and details on which unit it will be taking over.