POUNDLAND has announced that it will be rolling out more frozen food in 46 stores.
The shop announced that today it will begin the rollout of chilled and frozen food to more stores across the country, including to the store in Templars Shopping Park at The John Allen Centre in Cowley.
Freezer cabinets and chillers will be installed to bring shoppers more choice.
Items will include everyday meals and snacks, including ready meals, pizzas, and pies.
The freezers will also contain frozen desserts such as ice cream and other frozen desserts.
There will also be new freezer bags, at £1.50 each, so customers can take their food home more easily.
The new chilled and frozen ranges have been developed in partnership with Fultons Foods, a leading frozen food specialist which in October became part of the Poundland family in an acquisition that started a £25 million investment in chilled and frozen over the next two years.
Austin Cooke, retail and transformation director, said: “The past year has shown how important Poundland stores are to their local communities and providing a range of
chilled and frozen food means our customers can get more of what they need in one shopping trip.
“Where we’ve given stores a makeover, the feedback has been tremendous. Shoppers love the extended ranges, and not just in chilled and frozen, and they really like the store layouts and the work we’ve done to make it easier to shop and check out.”
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