What was once one of the UK's leading electrical retailers has now returned following an eight-year absence thanks to the help of a Bicester-based company.

Comet is back trading purely online and has teamed up with Bicester internet advertising agency Digital Gearbox to re-establish it in the marketplace.

It chose Digital Gearbox, a pay-per-click (PPC) specialist due to the agency’s proven track record of success managing complex online shopping businesses.

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PPC is the term used to refer to paid advertising on the internet, usually through Google AdWords or Bing Ads.

Digital Gearbox’s goal will be to raise awareness of Comet’s top deals for household brands such as Hotpoint, Ring and LG.

It will strategically position personalised adverts in front of the right people at the right time.

Becky Hopkin, Digital Gearbox’s managing director said: “We’re thrilled to have this opportunity to help re-establish Comet as the UK’s premier online electrical retailer.

"We have a number of strategies, short and long term, ready to deploy, and feel our team dynamic, built upon a solid foundation of agency ethics, has us set to generate some game-changing results for our new partner."

Comet went into administration in 2012 closing all of its shops across the UK.

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In December 2019, UK Computer Group bought the rights to the Comet brand and the website from the liquidators Deloitte. Now they have relaunched the brand's website.

Andrew Dickens Comet’s head of product management said: “Having worked with Digital Gearbox in the past, when we made the decision to relaunch comet there was really only one option for us in terms of PPC.

"Becky and the team are innovative and supportive and nothing is too much trouble, whilst many agencies are happy to run with what’s easiest Becky will not only guide you down the right path, she’ll explain why it’s the right path.

"As always, I’d recommend them without hesitation.”

Digital Gearbox works with a number of other companies such as Oxfordshire cosmetics business Neve’s Bees.