AN OXFORDSHIRE opticians is celebrating after taking home another award.

Specsavers in Bicester claimed the Best In-Store Experience title at the Retail Insider Awards 2019.

The store on Sheep Street was recognised for its attitude towards customer care and in-store innovation.

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Some of the best examples of innovation across the retail sector were showcased at the awards and the four shortlisted businesses provided key examples of the importance of both technological and non-technological advances in the retail industry.

It is the third award win for the store this year after they triumphed in the Multiple Practice of the Year award at the Optician Awards and the Employer of the Year in the Federation of Small Businesses Celebrating Small Business Awards 2019 for the South East.

Store director, Sarah Marshall, said: “The whole team is absolutely thrilled to win, especially as this is a national award. We were up against some very stiff competition in Unpackaged/Waitrose, Your Studio/Virgin Holidays and Matchesfashion.com so to take home a win is truly fantastic.

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‘We pride ourselves on making sure every customer that comes into the store has the best possible experience and are always looking at ways in which we can innovate.”

The Retail Insider Awards were held at Sourced Market in Marylebone, London with awards up for grabs in seven categories.