A SWEET-treat chain has opened its newest branch in an Oxfordshire town today.

Customers can now indulge in richly-topped doughnuts at Doughnut Time in Bicester Village.

The store, which is open from 9am-9pm, is the first to open outside London and serves a bespoke range exclusively for Bicester.

ALSO READ: American-themed Candy Warehouse opens

New flavours include the D’Oh Nut, inspired by Homer Simpson’s favourite sweet treat; a classic doughnut ring dipped in a bright pink strawberry glaze, topped with multicoloured sprinkles.

For those craving a British favourite tea-and-biscuit combo, customers can try the Love Actually; a doughnut ring dipped in a fragrant Earl Grey Tea glaze, topped with Jammie Dodger biscuits and raspberry crumb.