OXFORD City Football Club have announced a three-year sponsorship deal with an innovative marketing scheme.
Soccer Million will have its name on the shirts of City's first and under 23 teams, plus a presence at the club's stadium, on their website and in the matchday programme.
The marketing specialist is aiming to build a cash pot of £1m through clubs and fans engaging with the businesses Soccer Million markets.
Each time a product or service is engaged with by City fans, a vote will be registered for the club, which will become a ticket in the £1m draw.
Steven Davies, CEO of Soccer Million, said: "We are delighted to have partnered up with Oxford City Football Club. Having met with Mick Livesey and several members of the board last week, it was clear that the club has the ambition, drive and passion to develop and push the team further up the league pyramid. "Soccer Million are proud to be able to support the club on this journey and look forward to working with the team over the coming season."
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here