A POP-UP make-up shop will open its doors at Oxford's Westgate Centre today as the £440m building holds a series of attractions to mark its first anniversary.

Too Faced is offering customers the chance to test the latest products while snapping selfies with 'Instagrammable elements' in-store, including life-sized products and neon lights.

The store begins trading as walkers and carnival dancers join a range of performances to help celebrate the Westgate's first birthday.

ALSO SEE: Pictures - Westgate Centre build since the beginning 

WHAT'S HAPPENING? 

  • A special celebration parade will set off from Leiden Square at 5.30pm, but festivities will start at 4pm with displays from stilt-walkers, carnival dancers, jugglers and musicians.
  • Shoppers can also snap a selfie at a wall made of flowers, and see a confetti cannon explode.
  • John Lewis is holding a number of special events, including:
  • Beauty Demonstrations 
  • Performances from the Rock Choir 
  • We have a Partner also singing 
  • Carnival Games 
  • Tastings 
  • Games Demonstrations 
  • Haberdashery Crafting 

Oxford Mail:

Westgate's general manager Brendan Hattam said: "We’re incredibly proud that Westgate Oxford has achieved so much in just one year, and thanks to the support from local residents and visitors alike, there has been a fantastic impact on footfall for the city.

"We’re delighted that Westgate Oxford has played such an important role in strengthening Oxford’s reputation as a best-in-class destination, and drawing in visitors from further afield.

"We’re inviting everyone to celebrate with us at our parade where there will be plenty of amazing surprises in store."

The centre has announced that Flannels, which specialises in luxury fashion clothing, shoes and accessories, is set to open a shop there in December.

High street fashion chains Mango, Zara and Urban Outfitters are also lining up to move in, although opening dates have not yet been publicised.

New figures published by Westgate reveal that it has created the equivalent of more than 2,000 full-time jobs.

The centre's construction took 3.2 million hours to build and it spans the size of seven football pitches.

At the peak of its build in September 2017, it had 1,110 workers on site, with an average of 397 throughout the entire build.

Earlier this month, results of a retail survey commissioned by Oxford City Council revealed there has been an 8.9 p cent rise in footfall in Oxford city centre in the past year.