EXCITEMENT levels were rising as a new Scandi-cool bakery opened up in the Westgate Centre.

Bringing the latest in Danish delights, Ole & Steen are hoping their range of breads and pastries bring in the dough.

And punters kneaded no encouragement as the new eatery dished out free samples of their sweet treats.

Named after founders Ole Kristoffersen and Steen Skallebaek, the Westgate bakery is the chain's first branch outside of London.

Opening from breakfast until 9pm, it is hoping to cater to both office workers and late night crowds with soups, stews and rye bread sandwiches on offer.

With a striking frontage, the eatery opens up on to Castle Street and features a small outdoor seating area.

Ole & Steen branched out from Denmark in 2016, first opening in Haymarket, London and now has eight London branches.

In Denmark, where it has 80 bakeries, the chain is known as Lagkagehuset - or 'layer cake house'.

It becomes the latest chain to open in the Castle Street side of the centre after newsagents Globe News, which launched in June, and Shoryu Ramen, the Japanese restaurant.