CUSTOMERS at the Westgate Centre’s flagshop store John Lewis will notice a change when they visit - a new name.
John Lewis is changing its name to John Lewis & Partners to highlight that it is owned by its employees.
The overhaul is being backed by the group’s biggest advertising campaign apart from Christmas.
A new advert, which features children performing a school play to the sound of Queen’s Bohemian Rhapsody, and ends with the line “for us, it’s personal”.
John Lewis customers in Oxford will notice striking new window displays, newly designed bags, and new signs in the store, new delivery lorries and vans, as well as a fresh new look on johnlewis.com and the retailer’s app.
Julie Blake, Head of Branch at John Lewis & Partners Oxford said: “Our Partnership business model and the inherent strength of our Partners really sets us apart.
“That’s why the change to our visual identity this week puts Partners at the heart of everything we do. This move not only reflects the business we have become but more importantly, the business we want to be.
“We’re committed to creating a more personal shopping experience for the people of Oxford and our newly revamped Personal Styling service alongside our popular Experience Desk - which offers a bespoke, concierge-style shopping service.”
The retailer has also launched its first own-brand gifting collection called ‘Find Keep Give’ in Oxford and online, and womenswear collection of 300 designs.
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