The owners of a well-known Didcot toy shop have been forced to bring the shutters down.

Dentons closed for the first time in March but was bought back by previous owners, the Holland family, and turned into a toy and bike store with a nursery and pram department in May.

But after just two months of trading, the store has been forced to close.

Owner Gareth Holland said the Orchard shopping centre was keeping customers away from Broadway.

He said: "Didcot clearly didn't need this shop because no-one came in. I think it is all very sad.

"The whole way Didcot has been developed, there is no place for any retail along Broadway, and Dentons is a victim of this.

"The choice in that shop was infinitely superior to anything else in Didcot - people were not willing to walk 400 yards up the road to support us."

The Holland family, which also owns the Oxford Pram Centre in St Clement's, also sold Dentons, in Bicester, earlier this year.

Jeanette Howse, of Didcot Chamber of Commerce, said: "I don't think they are a victim of the Orchard Centre development, I think they are victims of a change in shopping, as most high street shops are. It's always a shame to lose another retail outlet."

But she added: "I think if they've got what the customers want then people will go up there."

Chamber president Angie Major said: "I think it's a shame for Didcot that it has closed. But I think the Or- chard Centre is still good for Didcot and the new cinema is a fantastic opportunity for the town."

Caroline White, of Print Express in Broadway, said: "We are all sorry to see the closure of Dentons, but how could they compete with big national chains like Woolworths and Argos?"

Orchard Centre manager Emma Barry said it was always sad when a local store ceased to trade, but she pointed out there was a direct pedestrian route from the centre to the Broadway shops.