WITNEY will turn pink today as the community raises funds for the fight against breast cancer.

Witney in the Pink, held each year to raise funds for Abingdon-based charity Against Breast Cancer (ABC), sees the town centre adorned with vibrant window displays and balloons.

Entertainments will be held throughout the day while cash is raised with a tombola, cake sale and collections.

It also encourages more awareness of breast cancer.

Event organiser Jeanne Chattoe, who runs Renaissance vintage clothes shop in Wesley Walk, started the event 17 years ago.

Ms Chattoe, who is the chair of trustees for ABC and has been raising money for the charity for more than 25 years, lost her sister to breast cancer and has beat the disease twice herself.

She said recently of the event, that frequently raises about £10,000 for charity, that the generosity of people in Witney brought ‘tears to her eyes’.

She also said that the event had grown to become a part of Witney’s annual calendar and that now, months before the event, people constantly ask about it.

Ms Chattoe added: "It’s lovely because we’ve made a mark and we’ve hit people’s hearts. I think what we’ve achieved is really great."

As with previous years, a wide array of entertainment will be on offer in the centre of town throughout the event, which runs from 9am to 5.30pm and will be launched by Witney mayor Chris Woodward.

Mr Woodward will also judge the best window display and the best best member of staff.

Entertainment this year will include Witney Town Band, Abingdon Choir, Clubbercise and Body Evo, and a tombola and cake sale will help boost funds on the day.

Those who want to help out can do so by providing cakes for the cake sale.