LORRIES from a Bicester haulage firm will display giant posters of Madeleine McCann as they cross Europe.
Expat Express's first truck with the poster, which cost the firm £500, which appeals for information in two languages, was due to leave for Spain today.
Dan Coughlan, owner of the five-vehicle family firm, is based in Spain just two hours from where Madeleine was taken.
He said: "We've got four kids and two grandchildren. As one parent to another it was something we had to do."
Mr Coughlan said that the idea came from the US: "It's not something I've invented. I've seen it work before. Given the availability of the posters, we can help extend the search."
Four-year-old Madeleine was snatched from the family's apartment in Praia da Luz in Portugal on May 3, while her parents were at a nearby restaurant.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereComments are closed on this article