Ford has been voted Britain's most trusted car brand by readers of Reader's Digest magazine for the seventh year in a row.

The company won the title as part of the magazine's annual study of consumer attitudes and opinions, the Reader's Digest European Trusted Brands Survey.

The 2007 survey, which covers 15 countries and 38 product categories, received more than 24,000 online replies.

Voters were asked to assess value, image and quality, responsibility towards the environment and ethical standards.