Never has an audience been so diverse - from grown men leering hungrily in the wings, to six-year olds standing on their seats to get a better glimpse of the fab Sugababes.
In short, everyone wants a piece of the action - women and girls want to be the Sugababes, and men want to have them. But then they are the perfect Benetton family: Keisha moulded perfectly into a leopard print dress, Heidi's blonde locks reminiscent of an Abba revival and the new-comer Amelle, whose tiny frame needs a few donuts, but whose voice easily matches her more established team-mates.
And the trio were great live at the New Theatre in Oxford on Monday - their voices as note-perfect as any recording, despite the dance routines and endless costume changes that reminded me of pass-the-parcel as layer upon layer was removed.
It was only when the classics were belted out, one after another in perfect harmony, that you realised how long these girls have been strutting their stuff, and how en vogue they remain in an industry famed for its hatred of anything with longevity.
If that's not girl power for you then nothing is. The Sugababes rock.
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