Report this comment
  • "Recycling old bras is probably a good way to raise money, but why waste this valuable fund-raising opportunity on Brazil? Yes, the country has aweful slums and child-poverty, but happily spends $multi-billions on its armaments industry, sold word-wide. Sending your bras to Brazil won't stop it's government using money which it has, on guns and military hardware, or the massive corruption."
  • This field is mandatory
  • This field is mandatory
  • Please note we will not accept reports with HTML tags or URLs in them.


  • Enter the above word in the box below

It's the World Cups as lingerie recycled for Bra-zil

Grace Leedham

Grace Leedham

First published in Headlines

WOMEN have been urged to be up for the World Cup by donating their old bras to help slum kids in Rio de Janeiro.

Cocktail bar and club Lola Lo in Magdalen Street, Oxford, will accept bras in any condition which will be recycled to raise money for Brazilian education project Little Learners, run by the international charity the Flamingo Foundation.

The Little Learners scheme provides teachers for children living in the Rio slum of Parada de Lucas. Organiser Neuza Nascimento, from the charity, said: “Parada de Lucas is an impoverished community and, because of the dominant armed drugs trade, our children often lose their innocence so young.

“Little Learners gives youngsters the opportunity to get an education, which we believe is the best route out of poverty and away from the gangs. We aim to develop and stimulate the abilities of these kids exposed to the risk of social violence, through activities involving culture, leisure and citizenship. It has been incredibly successful so far, with just seven of the 900 children who have participated ending up as gang members.”

Bras can be donated to the shop from this Saturday for four weeks.

Each kilogram of recycled bras will raise £1 for the charity.

Marketing co-ordinator for Lola Lo Oxford, Grace Leedham said: “Most women will have bras they no longer wear lurking in the back of their underwear drawer, and this campaign is a great way to put them to good use.”

Drop your bras into Lola Lo, 13-15 Magdalen Street, Oxford, open Tuesday-Saturday, 10pm-3am, phone 01865 249171.

Visit flamingo foundation.org/bras

  • Our top stories:

Oxfordshire bid for record Poppy Appeal total to mark centenary of start of First World War

Oxford Mail:

9:00am Thursday 23rd October 2014

PEOPLE in Oxfordshire are being urged to help break the £500,000 barrier for the first time as this year’s Poppy Appeal is launched today.

Judge criticises "catastrophic" CPS after trial postponement

Oxford Mail: Oxford Crown Court

2:30pm Thursday 23rd October 2014

A JUDGE has criticised a “catastrophic failure” by the Crown Prosecution Service (CPS) which caused a trial to be put off until next year.

Hot-shot Danny Hylton on a high at Oxford United

Oxford Mail:

9:30am Thursday 23rd October 2014

DANNY Hylton thinks he is playing the best football of his career after a brace for Oxford United on Tuesday night made it ten goals for the season already.

Oxford's Lord Mayor gives ancient city walls the once-over

Oxford Mail:

9:00am Thursday 23rd October 2014

NOT crumbling too much and graffiti free: Oxford’s ancient city walls were given a clean bill of health in yesterday’s traditional inspection.

Hook Norton farm trailers stolen

Oxford Mail: Thames Valley Police logo

8:40am Thursday 23rd October 2014

Food trailers were stolen from a Hook Norton farm over Tuesday night and yesterday morning.

More Oxfordshire churches ‘at risk’ says heritage group

Oxford Mail: DISTINCTIVE: The English Heritage flag will be flown most of the time

8:40am Thursday 23rd October 2014

Eight Oxfordshire churches have been added to English Heritage’s Heritage at Risk register.

Comments (1)

Please log in to enable comment sorting

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree