It's the World Cups as lingerie recycled for Bra-zil

Grace Leedham

Grace Leedham

First published in Sport

WOMEN have been urged to be up for the World Cup by donating their old bras to help slum kids in Rio de Janeiro.

Cocktail bar and club Lola Lo in Magdalen Street, Oxford, will accept bras in any condition which will be recycled to raise money for Brazilian education project Little Learners, run by the international charity the Flamingo Foundation.

The Little Learners scheme provides teachers for children living in the Rio slum of Parada de Lucas. Organiser Neuza Nascimento, from the charity, said: “Parada de Lucas is an impoverished community and, because of the dominant armed drugs trade, our children often lose their innocence so young.

“Little Learners gives youngsters the opportunity to get an education, which we believe is the best route out of poverty and away from the gangs. We aim to develop and stimulate the abilities of these kids exposed to the risk of social violence, through activities involving culture, leisure and citizenship. It has been incredibly successful so far, with just seven of the 900 children who have participated ending up as gang members.”

Bras can be donated to the shop from this Saturday for four weeks.

Each kilogram of recycled bras will raise £1 for the charity.

Marketing co-ordinator for Lola Lo Oxford, Grace Leedham said: “Most women will have bras they no longer wear lurking in the back of their underwear drawer, and this campaign is a great way to put them to good use.”

Drop your bras into Lola Lo, 13-15 Magdalen Street, Oxford, open Tuesday-Saturday, 10pm-3am, phone 01865 249171.

Visit flamingo foundation.org/bras

  • Our top stories:

Update: Murder investigation after man "stabbed on a boat" in Abingdon

Oxford Mail:

7:09am Monday 20th October 2014

A MAN was stabbed to death in Abingdon last night.

On-target Alfie Potter hails dream day as Oxford United regain winning habit + VIDEO

Oxford Mail:

9:30am Monday 20th October 2014

ALFIE Potter hailed a “perfect day” as he came off the bench to score and give Oxford United a much-needed victory over Tranmere Rovers.

Man who scared off burglars with a sword from his Witney home is left feeling 'a bag of nerves'

Oxford Mail:

8:30am Monday 20th October 2014

A BURGLARY victim who scared off his intruders while holding a sword said the incident had left him emotionally scarred.

Britain's Got Talent star Fabia and her feathered friends go burlesque for breast cancer funds in Cowley

Oxford Mail:

8:30am Monday 20th October 2014

OXFORD’S own burlesque star Fabia Cerra hosted a special dancing class over the weekend to raise money for charity.

DIDCOT POWER STATION FIRE: 'It was a bit of an inferno' + Video

Oxford Mail:

8:00am Monday 20th October 2014

A HUGE fire ripped through a cooling tower at Didcot Power Station last night.

Taking the sugar out of diet is film’s sweet plan for Oxfordshire residents' health

Oxford Mail:

7:30am Monday 20th October 2014

YOUNGSTERS from Rose Hill have taken to the silver screen to encourage families across Oxfordshire to make healthier food choices.

Comments (1)

Please log in to enable comment sorting

8:11am Wed 11 Jun 14

Myron Blatz says...

Recycling old bras is probably a good way to raise money, but why waste this valuable fund-raising opportunity on Brazil? Yes, the country has aweful slums and child-poverty, but happily spends $multi-billions on its armaments industry, sold word-wide. Sending your bras to Brazil won't stop it's government using money which it has, on guns and military hardware, or the massive corruption.
Recycling old bras is probably a good way to raise money, but why waste this valuable fund-raising opportunity on Brazil? Yes, the country has aweful slums and child-poverty, but happily spends $multi-billions on its armaments industry, sold word-wide. Sending your bras to Brazil won't stop it's government using money which it has, on guns and military hardware, or the massive corruption. Myron Blatz
  • Score: 0

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree