It's the World Cups as lingerie recycled for Bra-zil

Grace Leedham

Grace Leedham

First published in Sport

WOMEN have been urged to be up for the World Cup by donating their old bras to help slum kids in Rio de Janeiro.

Cocktail bar and club Lola Lo in Magdalen Street, Oxford, will accept bras in any condition which will be recycled to raise money for Brazilian education project Little Learners, run by the international charity the Flamingo Foundation.

The Little Learners scheme provides teachers for children living in the Rio slum of Parada de Lucas. Organiser Neuza Nascimento, from the charity, said: “Parada de Lucas is an impoverished community and, because of the dominant armed drugs trade, our children often lose their innocence so young.

“Little Learners gives youngsters the opportunity to get an education, which we believe is the best route out of poverty and away from the gangs. We aim to develop and stimulate the abilities of these kids exposed to the risk of social violence, through activities involving culture, leisure and citizenship. It has been incredibly successful so far, with just seven of the 900 children who have participated ending up as gang members.”

Bras can be donated to the shop from this Saturday for four weeks.

Each kilogram of recycled bras will raise £1 for the charity.

Marketing co-ordinator for Lola Lo Oxford, Grace Leedham said: “Most women will have bras they no longer wear lurking in the back of their underwear drawer, and this campaign is a great way to put them to good use.”

Drop your bras into Lola Lo, 13-15 Magdalen Street, Oxford, open Tuesday-Saturday, 10pm-3am, phone 01865 249171.

Visit flamingo foundation.org/bras

  • Our top stories:

Attack in Oxford city centre leaves two men needing hospital treatment

Oxford Mail: Thames Valley Police logo

6:24pm Saturday 22nd November 2014

TWO men were assaulted in Oxford city centre last weekend.

What have our brilliant columnists said this week - choose your favourite in our interactive collage

Oxford Mail:

4:00pm Saturday 22nd November 2014

Just what have our thought-provoking columnists been writing about this week? Catch up with our interactive collage giving you a choice from 9 of the best

Our interactive spread of the week's best photos: but what are the stories behind the pictures

Oxford Mail:

3:00pm Saturday 22nd November 2014

We've had some wonderful pictures this week - here's our interactive spread with links to the stories behind the photos

Oxfordshire callers to police's 101 number urged to stay on line amid problems

Oxford Mail: Thames Valley Police logo

11:19am Saturday 22nd November 2014

Callers to the police's non-emergency 101 number are being urged to stay on the line despite problems.

Brainpower is the key for Oxford United says head coach Michael Appleton

Oxford Mail:

9:30am Saturday 22nd November 2014

Michael Appleton says Oxford United will need to be intelligent if they are to keep heavyweight striker Adebayo Akinfenwa quiet for AFC Wimbledon today.

6 things you may not have known were happening in Oxfordshire this weekend

Oxford Mail: Terry Wogan at the fund raising reception

11:34am Friday 21st November 2014

Six things you may not have known were happening in Oxfordshire this weekend.

Comments (1)

Please log in to enable comment sorting

8:11am Wed 11 Jun 14

Myron Blatz says...

Recycling old bras is probably a good way to raise money, but why waste this valuable fund-raising opportunity on Brazil? Yes, the country has aweful slums and child-poverty, but happily spends $multi-billions on its armaments industry, sold word-wide. Sending your bras to Brazil won't stop it's government using money which it has, on guns and military hardware, or the massive corruption.
Recycling old bras is probably a good way to raise money, but why waste this valuable fund-raising opportunity on Brazil? Yes, the country has aweful slums and child-poverty, but happily spends $multi-billions on its armaments industry, sold word-wide. Sending your bras to Brazil won't stop it's government using money which it has, on guns and military hardware, or the massive corruption. Myron Blatz
  • Score: 0

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree