COMMENT: Bizarre PR stunt (From Oxford Mail)
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COMMENT: Bizarre PR stunt
9:00am Saturday 4th February 2012 in Editorial Comment
IDEAS that sound good in a corporate planning meeting frequently explode in your face.
BT was once planning to get press coverage of a charity donation to children in wheelchairs by painting the cheque on the side of an elephant – until the potential for an enraged Nellie to cause carnage was pointed out.
BMW Mini will hopefully learn from its bizarre decision to sponsor a weather system that has killed dozens because it certainly ended lost in a PR cul-de-sac.
