FROM Black Friday to Cyber Monday, the commercial juggernaut keeps rolling like the Coca Cola truck at Christmas time.

The rise of the internet has presented a new challenge to many businesses that traditonally flourished in the festive period.

It is encouraging to see our independent stores are catching on, with Boswells embracing the couch consumers and seeing a big increase in sales.

While the method may be different, it shows stores can still thrive with some savviness.

At this rate, they will wish it could be Christmas every day.