OXFORD Bus Company and Oxford Pride have teamed up to broadcast videos celebrating the city's diversity.

Oxford Pride's theme this year is True Colours, to celebrate diversity of the Oxfordshire community.

It hopes to raise awareness and inclusivity of all LGBT+ people in and around the county.

The videos on the buses will be broadcast on 41 buses across the Bus Company's network and will reach an average audience of about 100,000 people a week.

Oxford Pride chairman Paul McGinn said: "We are delighted and excited with the partnership we're building with the Oxford Bus Company, who are a truly community spirited organisation.

"The partnership will enable us to reach more communities in Oxford and the surrounding areas and give people the confidence to be who they want to be and live their True Colours.”

Oxford Pride will take place between May 25 and June 3, 2018. The Pride day with the Parade will be held on 2 June.

The Pride Festival will highlight 10 days of activities providing information, education and entertainment at numerous locations.

Oxford Bus Company's managing director Phil Southall, said: "One of our core values is embracing diversity and it is this important everyday philosophy that inspires us to support organisations like Oxford Pride.

"We are pleased to have embarked on this new community based collaboration and we look forward to building the partnership and helping make the Oxford Pride bigger and better every year."