Pupils in opening ceremony get trainer ‘guidance’

Children from John Hampden Primary School in Thame will be at the Olympic Stadium Picture: OX53180 Marc West

Children from John Hampden Primary School in Thame will be at the Olympic Stadium Picture: OX53180 Marc West

First published in News Oxford Mail: Photograph of the Author by , Crime Reporter, also covering Barton and Wood Farm. Call me on (01865) 425427

CHILDREN taking part in the Olympic opening ceremony have been told they shouldn’t wear branded trainers unless they are made by Adidas.

Organisers told the eight Oxfordshire primary school pupils they should wear the German sports label – which sponsors the Games – or unbranded shoes to the Friday, July 27 show.

The eight 10-year-olds from John Hampden Primary School in Thame will be among 2,000 from across the country taking part in the London ceremony.

Yesterday, the school said the guidance would not spoil the event.

But Lucie Copcutt, who has two children at the school, said: “If they are told what to wear, it spoils the occasion.”

The 36-year-old from Thame added: “They should be allowed to wear what they want as long as they look smart because not every parent can afford to buy Adidas shoes.”

A pair of children’s trainers at adidas.co.uk cost at least £20.

The London Organising Committee of the Olympic Games (LOCOG) said it gave participants practical guidance on clothing.

Spokesman Sutveer Kaur said: “We’ve advised comfortable, unbranded or Adidas shoes.”

And when asked what would happen if children turned up wearing the wrong shoes she said: “Nothing. This was just guidance.”

Green city councillor Elise Benjamin, who is a former Lord Mayor of Oxford, protested about the large amount of Coca-Cola advertising on Cowley Road when the Olympic Torch passed through Oxford last week.

She said: “I think it’s excessive when kids are being told what trainers they should wear.

“This could put some families in the unwelcome position of needing to buy new trainers at short notice.”

 

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Emma Cuthbertson, a teacher at Madley Brook Primary School in Witney, carried the Olympic Torch along Cowley Road in Oxford.

The 28-year-old said: “I think this sounds completely over the top and it could be a big ask for some parents to go out and buy new trainers.”

And Melinda Tilley, Oxfordshire County Council cabinet member for schools, said: “It’s a shame. It’s a pity that they do that.

“Parents do not have that sort of money these days.”

The Thame school is part of the Get Set programme aimed at inspiring youngster through the Games.

The Year Five pupils will hold the flag for Honduras in the Guard of Honour ceremony.

The school has sponsored children in the central American country for about 20 years.

Headteacher Alan Haigh said the rule was not an issue for the school.

He said: “It would be a shame to let something of that nature spoil the spirit of the Games when they have come here and we have the opportunity for children to be part of something that will be a fabulous event.”

He said the children could wear their black school shoes or PE plimsolls.

He added: “I hope it does not create any difficulties for the children.”

 

WHAT YOU CAN AND CAN'T TAKE

Banned Olympic Stadium items include:

  • All drinks greater than 100ml
  • Excessive amounts of food
  • Any objects or clothing bearing political statements or overt commercial identification intended for ‘ambush marketing’
  • Flags of countries not participating
  • Flags bigger than 1m x 2m, banners and poles
  • Oversized hats
  • More than one soft-sided bag of 25 litre capacity
  • Tents, placards, spray paint or any other item which could be used to demonstrate or sabotage property
  • Controlled drugs, or substances which look like controlled drugs
  • Items that resemble prohibited items such as replica guns or hoax explosive devices
  • Balls, rackets, frisbees
  • Payments by anything other than cash or Visa

Items which are allowed:

  • Service animals (eg guide dogs)
  • The Sikh article of faith kirpan/ ceremonial dagger
  • Up to 200ml of sun cream, but it must be in its original packaging
  • Sterilised water for babies (up to one litre per child)
  • Formula, breast milk or cow milk specifically for babies (up to one litre per baby)
  • Baby food (up to one litre per baby)
  • Branded clothing

Comments (4)

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10:08am Wed 18 Jul 12

Dilligaf2010 says...

I think the kids should wear clothing carrying the logo of any company not sponsoring the Olympics, unless Logoc are willing to supply acceptable alternatives.
I think the kids should wear clothing carrying the logo of any company not sponsoring the Olympics, unless Logoc are willing to supply acceptable alternatives. Dilligaf2010
  • Score: 1

2:09pm Wed 18 Jul 12

West Oxon Webwatcher says...

Some of the above restrictions are very appropriate. However if Addidas want the volunteers not to wear branded clothing other than Addidas, they should provide them with Addidas items free of charge. The whole lot should rebel and refuse to take part if Addidas persist, preferably at the last moment when it would cause the most embarrassment to Addidas.
Some of the above restrictions are very appropriate. However if Addidas want the volunteers not to wear branded clothing other than Addidas, they should provide them with Addidas items free of charge. The whole lot should rebel and refuse to take part if Addidas persist, preferably at the last moment when it would cause the most embarrassment to Addidas. West Oxon Webwatcher
  • Score: 1

8:14pm Thu 19 Jul 12

A V Lowe says...

Presumably one option might be for the children to go barefoot, a decision for the children themselves, and I suspect even so young they would have some intelligent debate on the topic.

One detail from observation, is that those who set themselves up with such haughty high regard, often suffer equally magnificent downfall, through the simplest twists of fate or displeasure of the masses.

One of the most recent images of a billboard posting every banned word in the LOCOG Lexicon, concludes that it was a very naughty move - but of course that Billboard was itself illegal - it does not have Planning Permission from the local council.

Amusing too to note that the cars (and bikes) along with the sportswear are sponsored by German companies, the catering by US companies, and communications by Japanese?

One does wonder whether the basic human need of drinking water, from a water source, at no cost, will be denied. It could be very interesting to see what happens on a hot day, given the standard practice at many busy events or public transport interchanges of handing out free bottled water when conditions deteriorate.
Presumably one option might be for the children to go barefoot, a decision for the children themselves, and I suspect even so young they would have some intelligent debate on the topic. One detail from observation, is that those who set themselves up with such haughty high regard, often suffer equally magnificent downfall, through the simplest twists of fate or displeasure of the masses. One of the most recent images of a billboard posting every banned word in the LOCOG Lexicon, concludes that it was a very naughty move - but of course that Billboard was itself illegal - it does not have Planning Permission from the local council. Amusing too to note that the cars (and bikes) along with the sportswear are sponsored by German companies, the catering by US companies, and communications by Japanese? One does wonder whether the basic human need of drinking water, from a water source, at no cost, will be denied. It could be very interesting to see what happens on a hot day, given the standard practice at many busy events or public transport interchanges of handing out free bottled water when conditions deteriorate. A V Lowe
  • Score: 0

10:56pm Thu 19 Jul 12

lizbyrne says...

As we are a Fairtrade School, perhaps the children could wear fairly-traded trainers........? - made by Ethletic....
As we are a Fairtrade School, perhaps the children could wear fairly-traded trainers........? - made by Ethletic.... lizbyrne
  • Score: 0

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