THERE is no other expression for it – it chills the soul (and in this instance, how appropriately tragic that ‘soul’ should boast such a double meaning).

For the fact that eight youngsters from John Hampden Primary have been told by the London Organising Committee of the Olympic Games to wear Adidas or unbranded trainers when they take part in next week’s Olympic opening ceremony simply beggars belief.

So much for the true spirit of the Games. It clearly is all about the money...