Horse stunt is a 'desecration' (From Oxford Mail)

Get a grip, no damage has been done, and thousands spent making absolute sure the site wasn't marred by anyway! Killjoys ruining the world yet again.

I am sorry, but I think there are plenty more things in the world to get angry about. Move on.

get a grip, just think of the free publicity thet that site will now get, more harm is done by people walking on it daily.

May be these mourners are also from 3000 years ago
How can they not see all the advantages this will bring to the village
Free publicity , extra income, some jobs may be
Besides the horse doesn’t belong to them, its national heritage

I agree get a grip. If that is all you got to worry about you are very lucky

I think it is very artistic and well done. Certainly in proportion to the horse - no mean feat considering the proportions involved.

Brilliant!!

His wife Eleanor Banks, 58, of Craven Common, Uffington, added: “They shouldn’t be allowed to get away with it.”

Get away with what Elly? Lay a bit of fabric over it? what is wrong with that?. Thank god I don't live with such a bunch of narrow minded people like you. P.S. How about popping up there in the morning and removing all the beer cans, cannabis roaches, and used condoms from the area, surely that is more of a problem

Lets' see. Paddy Power have gained tens, if not thousands of ££££ worth of advertising, so far, for an alleged bet of £1000. Clearly someone in the company worked out the odds of, at worst, 10:1. At the same time, they have succoured in those members of the public who think it is just a bit of a laugh. It isn't that, it's brilliant marketing. Surely a better response from the local population would be to shame the company into offering a realistic amount to the NT - who knows maybe a fundraising deal could be arranged every year? and, while they are at at it, a large sum to to a gambling addiction charity would not go amiss either.

Great bit of marketing & good bit of fun at the same time well done PP, I agree with most comments above, the residents need to get a grip & a sense of humour. No damage was done. It works either way, people love it, they get more attention, people hate it, the same applies.

Great bit of marketing & good bit of fun at the same time well done PP, I agree with most comments above, the residents need to get a grip & a sense of humour. No damage was done. It works either way, people love it, they get more attention, people hate it, the same applies.

Megs wrote:
Lets' see. Paddy Power have gained tens, if not thousands of ££££ worth of advertising, so far, for an alleged bet of £1000. Clearly someone in the company worked out the odds of, at worst, 10:1. At the same time, they have succoured in those members of the public who think it is just a bit of a laugh. It isn't that, it's brilliant marketing. Surely a better response from the local population would be to shame the company into offering a realistic amount to the NT - who knows maybe a fundraising deal could be arranged every year? and, while they are at at it, a large sum to to a gambling addiction charity would not go amiss either.

So going by your logic. Restaurants should give huge amounts to food eating disorder charities because they sell food. Clothes shop should give huge amounts to charities helping people with clothes shopping addictions etc,etc. get a life.

Oh dear, lord Peter, your take on what you assume to be my logic is -, what can I say, left-field. It's normal business practice that when some organisation makes use of a public asset they pay a decent amount for this. When advertisers use public buildings and other sites for their creations, (e.g. St Paul's), it may surprise you to know, they do cough up and often much more than £1000. It seems that PP, by suggesting that the NT would not approve their activities, thought they could use the site for free or, at worst get away with a really cheap deal. A substantial donation to relevant charities would be a way of making demonstrating suitable contrition for attempting not to pay fees at a relevant rate.

It's still a national monument and should be respected.

I think it was respected - They used Night Vision goggle and Canvas to ensure the image looked like they had cut into the Chalk, while doing no lasting damage to the area.

If anything it is goodpublicity for the area which will no doubt
See more visitors as a result of this 'stunt'. Its a shame that the NT cannot think up similar stunts to make their sites more popular. (How about hanging goal nets on Stonehenge? - Ha, a bit far maybe!)

I think it was respected - They used Night Vision goggle and Canvas to ensure the image looked like they had cut into the Chalk, while doing no lasting damage to the area.

If anything it is goodpublicity for the area which will no doubt
See more visitors as a result of this 'stunt'. Its a shame that the NT cannot think up similar stunts to make their sites more popular. (How about hanging goal nets on Stonehenge? - Ha, a bit far maybe!)

Poor snobs in the village upset its fun and national trust got a grand agree with the comment about litter that stays there this folly will soon be gone
GET A LIFE

I don't know about good publicity, people will probably avoid the area so as not to come up against the locals! Antone know of a surgeon capable of doing a humour implant? If real damage had been done I would have hated it but this is just amusing. Well done whoever came up with the idea.

I don't know about good publicity, people will probably avoid the area so as not to come up against the locals! Antone know of a surgeon capable of doing a humour implant? If real damage had been done I would have hated it but this is just amusing. Well done whoever came up with the idea.

I've just had some manchester tart and it has desecrated coconut sprinkled on it.
Very nice it was too.

oh seriously, have people got nothing better to get angry about! get your head out of the clouds and look a the facts.

they used a sheet! no damage was done! nobody has lost respect for the site (except maybe you moaning codgers who claim to "love" it so.)

they couldve quite easily dug into the ground to create the image - which yes, would have been disgusting.

but no...they went out of their way to cause NO damage.

move on......

You're missing a point. However careful or tasteful it may have been, it's not a "publicity stunt"; it's commercial advertising. Should national monuments or other publicly owned property be used for commercial purposes? If so, how do you safeguard them from the queues of advertisers, especially those who would not take such care? How would you feel if it were not a legalised gambling company but a national newspaper? Or a political party with which you disagree? An alcopop producer? An extremist (but legal) religious group?

Why not proposition (legal) **** magazines to advertise on the Cerne Abbas Giant?

Even if it were at realistic commercial rates I do not think these are appropriate uses of public property.

Sisyphean wrote:
You're missing a point. However careful or tasteful it may have been, it's not a "publicity stunt"; it's commercial advertising. Should national monuments or other publicly owned property be used for commercial purposes? If so, how do you safeguard them from the queues of advertisers, especially those who would not take such care? How would you feel if it were not a legalised gambling company but a national newspaper? Or a political party with which you disagree? An alcopop producer? An extremist (but legal) religious group?

Why not proposition (legal) **** magazines to advertise on the Cerne Abbas Giant?

Even if it were at realistic commercial rates I do not think these are appropriate uses of public property.

What a stupid comment! ALL PR Stunts are for commercial gain!!

custard_snatcher wrote:

Sisyphean wrote:
You're missing a point. However careful or tasteful it may have been, it's not a "publicity stunt"; it's commercial advertising. Should national monuments or other publicly owned property be used for commercial purposes? If so, how do you safeguard them from the queues of advertisers, especially those who would not take such care? How would you feel if it were not a legalised gambling company but a national newspaper? Or a political party with which you disagree? An alcopop producer? An extremist (but legal) religious group?

Why not proposition (legal) **** magazines to advertise on the Cerne Abbas Giant?

Even if it were at realistic commercial rates I do not think these are appropriate uses of public property.

What a stupid comment! ALL PR Stunts are for commercial gain!!

Registered charities do not put on publicity campaigns for commercial reasons - that would be illegal.

Civil rights organisations do not put on publicity campaigns for commercial reasons.

Sisyphean wrote:
You're missing a point. However careful or tasteful it may have been, it's not a "publicity stunt"; it's commercial advertising. Should national monuments or other publicly owned property be used for commercial purposes? If so, how do you safeguard them from the queues of advertisers, especially those who would not take such care? How would you feel if it were not a legalised gambling company but a national newspaper? Or a political party with which you disagree? An alcopop producer? An extremist (but legal) religious group?

Why not proposition (legal) **** magazines to advertise on the Cerne Abbas Giant?

Even if it were at realistic commercial rates I do not think these are appropriate uses of public property.

Well said!

Oh dear reading some of the comments here some people take it all too seriously Paddy power have upset some whilst most look at it with a sense of humour. With all thats wrong in this world a stunt like this fades into insignificance some people should real get on with their sad lives and go back into their cosy sad lives its time we looked to the future instead of always looking to preserve the past after all no long term damage was done if it has then the NT can turn to the laws of the land?

"'We’re fans of racing as much as anyone but we’ll need to investigate if the pegs they’ve used have caused damage to a monument that’s been here for thousands of years.

'It’s our job to look after special places like this so everyone can enjoy them and we know that the thousands of visitors who come here every year have a huge emotional connection with this place.

'We’d normally be asked about this kind of thing in advance to help avoid any issues with damage and we’ve yet to see the promised donation."

This sums it all up, it's not about having a sense of humour, they could have chosen a random hill and carved a jockey on a horse, the fact is that they actually had to make sure that no damage was caused to an ancient monument which has been there for centuries, also it's a schdeuled ancient monument, there should be charges pressed, apparently over 500 pegs were used and for some scumbag betting company to do this to one of our Iron Age monuments infuriates me, no end!

It's diabolical stunts like this that could lead to organisations such as the National Trust, English Heritage that could pull the plug or limit public visitation to these places, it's not funny, desecration of our historical sites should be rewarded with instant prosecution.