Fox FM, the commercial radio station that covers Oxfordshire and west Buckinghamshire, is to be rebranded as Heart, as part of a shake-up of almost 30 local radio stations.

The rebranding will take place in the next 12 to 18 months, but Mark Sadler, Fox FM programme controller, insisted all local shows — including breakfast and drive time — would remain the same.

Fox FM was formed in 1989 and is based in Pony Road in Oxford’s Horspath Industrial Estate.