A new late-night fast food outlet has hit the streets of Oxford - and it is believed to be Britain's first organic kebab van.

The new venture, which currently trades three nights a week in St Giles, is the brainchild of food entrepreneur Will Pouget, who also owns the Alpha Bar in the city's Covered Market and the Vaults and Garden in Radcliffe Square.

Mr Pouget, 33, said his ambitious project to serve fresh, healthy and homemade food to customers spilling out of the city's pubs and clubs could only really be viable in a place like Oxford.

He said: "Oxford has made it possible. It has a unique demographic.

"So far we have only tried it out of term time, but I think it will be really popular with students."

His Alpha Bar van is open on Thursday, Friday and Saturday nights until 1.30am, but Mr Pouget said he hoped to go full-time when Oxford University students returned next month.

An application to trade until 3.30am has also been lodged with Oxford City Council.

He said: "We opened three weeks ago and the opening night was very successful. We had lots of really positive feedback.

"The idea has evolved from the original Alpha Bar, where the customers are quite young and lively - they like clubbing and dancing.

"From my conversations with them they told me they would really like that kind of product - something that's tasty which they know is going to be good for them.

"It has been really popular so far. The way we have brought a bit of fun to kebab vans has really helped.

"It has a different level of service from normal kebab vans, which, sadly, do have a certain stereotype."

The menu features meat from the Oxford University farm at Wytham and vegetables from Worton Farm near Cassington, west Oxfordshire.

Mr Pouget said: "The product range is quite simple at the moment, but we are evolving all the time.

"We are not selling cans of Coke, but are selling chips - though they're handmade with the skin still on.

"All of the food is homemade and the ketchup is organic.

"The burgers are made from really good-quality mince.

"At a normal kebab van they might cost £1.50.

"They are £3.50 here, which is getting into gourmet-burger territory, but it is still much cheaper than in a restaurant."

The van is located next door to a more traditional kebab van, but Mr Pouget said there was no rivalry.

He said: "We've got on quite well.

"We are not stepping on their toes.