More than £100,000 has flowed into independent shops and firms following a campaign to boost local business.
The Keep Trade Local challenge, run during the second week of August by the Federation of Small Businesses, used local papers the Oxford Mail and The Oxford Times, plus Facebook and Twitter, to get the message across.
The campaign encourages people to shop locally and resulted in a huge boost to business revenue over the week.
One participating business was fruit and veg shop Adam’s Orchard, in Carterton.
Owner Eden Clements said: “Anything that raises the profile of little shops like ours, which have been swamped by the big boys, is great. It’s helpful that it’s reminded people we are here and open for business.
“I don’t expect people to use us just because we are a local shop and no-one owes us a living. What I’d say is just give us a chance.”
Wykham Park Farm Shop, near Banbury, was another independent that took part.
Owner Julia Colegrave said: “Anything like this is helpful.
“We notice that people flock to us whenever there is any kind of food scandal, like the recent one over horse meat, which boosted our sales of meat by 30 per cent.
“But people have short memories and they slip back into their old ways.”
David Knowles-Leak, Thames Valley regional chairman, said: “The importance of local trade in respect of creating and maintaining sustainable communities cannot be underestimated.
"Small businesses are the most important drivers of jobs in the private sector and looking after local businesses and encouraging them to thrive IS a big part of the employment infrastructure of communities.”
- Do you want alerts delivered straight to your phone via our WhatsApp service? Text NEWS or SPORT or NEWS AND SPORT, depending on which services you want, and your full name to 07767 417704. Save our number into your phone’s contacts as Oxford Mail WhatsApp and ensure you have WhatsApp installed.
Send your Letter to the Editor: What do you think? We welcome letters from our readers on a wide variety of subjects and you can send us a letter for publication here
11:20am Monday 28th July 2014
What do you think? We welcome letters from our readers on a wide variety of subjects and you can send us a letter through the blue headline above.
- Latest Business news:
12:47pm Thursday 21st May 2015
GOOFING about on the internet has sent sales at an independent music store soaring and transformed its staff into YouTube stars.
12:46pm Thursday 21st May 2015
THE chief executive of Cobalt Lights Systems, Paul Loeffen, does not distinguish between domestic and export sales, which helped make the Milton Park-based company one of the most successful exporters among Small to Medium Enterprises (SMEs) in the UK.
1:53pm Thursday 14th May 2015
Ben Holgate finds that congested roads and lack of affordable housing are big issues
12:21pm Thursday 14th May 2015
A BEAUTY business has beaten thousands of other firms to reach the final cut of a national business competition.
12:20pm Thursday 14th May 2015
A DIDCOT scientist who found a way to wipe out dengue fever by manufacturing malfunctioning mosquitoes is shortlisted for an international award.
5:40pm Thursday 7th May 2015
Gill Oliver discovers why more business are taking social responsibilities seriously