YOU may think that there would be across the board increases in our shop at Sainsbury’s in Temple Cowley.
But the results may come as a surprise as just 24 of the 43 items, or 56 per cent, had gone up.
Basic items like bread, margarine, pasta and cheese have risen by as much as 89 per cent.
But milk has dropped from £1.46 to £1 and tomatoes from 99p to 72p and the 2014 shop was £1.65 cheaper than in 2007, when we paid £66.92.
Among the brands that fell in price were Innocent kids smoothies from £2.99 to £2 and Activia yoghurts from £2.58 to £1.85.
Sainsbury’s refused to comment.
We donated the food to Cowley’s Community Emergency Foodbank (CEF), where the results surprised users.
Cowley’s Kevin Wallington, 48, said: “It’s the stuff that matters that’s getting bumped up.
“Whoop-dee-do we get some cheaper stuff, but they’re ripping us off on other things.
“I have friends who work in supermarkets and they say they’re throwing away loads of meat every day.
“Why don’t they sell it at a reasonable price in the first place that people can afford?”
The former plumber, who lost his job after a work-related injury, said: “People like us, we can’t eat well.
“I like fresh vegetables, nice fruit, good fish, but I can’t afford that anymore.
“We’ve got to eat frozen or tinned food and it’s horrible.”
Mr Wallington, dad to three grown up children, has used CEF several times this year.
He said: “I don’t like coming here and begging for food. I’m a man, I should be able to put it on the table myself.”
Food bank bosses have said the rising cost of living is partly to blame for Oxford’s poorest not being able to feed themselves.
Jane Benyon, director of the food bank, which only accepts referrals, said: “Of course the cost of living makes a difference, there’s no question of that.
“Very often people are not managing to budget because they’ve got bills and they feel they should be the priority.
“Food banks are here to stay. They are not going anywhere.”
Bicester dairy farmer Ian Corner said he has been hit by falling prices said: “This year they’ve taken 4.5p off every litre, which is costing me £40,000 a year.
“For a small business like mine that’s the difference between doing okay and really struggling.”
The 52-year-old said: “Supermarkets only lower prices because of their price war and to get more people through the door.
“It’s nothing to do with people saving money. Milk is a basic, people would buy it whatever the price.”
|Product||2007 price||2014 price|
|Hazelnut chocolate spread||98p||£1.50|
- Do you want alerts delivered straight to your phone via our WhatsApp service? Text NEWS or SPORT or NEWS AND SPORT, depending on which services you want, and your full name to 07767 417704. Save our number into your phone's contacts as Oxford Mail WhatsApp and ensure you have WhatsApp installed.
11:20am Monday 28th July 2014
What do you think? We welcome letters from our readers on a wide variety of subjects and you can send us a letter through the blue headline above.
Our top stories
1:59pm Friday 28th November 2014
POLICE have urged people to avoid the Bicester area due to heavy traffic into Bicester Village on Black Friday.
9:10am Friday 28th November 2014
JOHN Campbell expects it will be a struggle to sleep tonight as he deals with excitement levels beyond anything he experienced playing in two Wembley finals.
9:00am Friday 28th November 2014
OXFORD’S share of a newly-announced £114m grant could be spent on a fully connected city cycle network or teaching cycling in schools, campaigners have said.
8:30am Friday 28th November 2014
The jury in the case of a pub boss and building company director accused of being involved in a drugs conspiracy has retired to consider its verdict.
8:30am Friday 28th November 2014
PD James was yesterday hailed by fellow Oxford literary legend Colin Dexter as ‘one of the most stylish and distinguished modern crime writers’.
7:38am Friday 28th November 2014
TRAFFIC is "very slow" on the A34 after one lane was closed following a crash between two lorries.