SHOPPERS are being urged to dig deep and raise thousands more for charity at Kidlington’s Sainsbury’s.
Staff at the Oxford Road branch have chosen Bicester’s Child Brain Injury Trust as the charity it will support in the next 12 months.
Its last chosen charity was the village’s Kaleidoscope Children’s Centre, which raised £5,275 through shopper donations.
The trust, which provides emotional and practical support to children and families, was among those put forward by shoppers.
It was chosen by staff from a shortlist of medical emergency transport charity SERV OBN and Thames Valley & Chiltern Air Ambulance.
A staff skydive is among the ideas being considered to raise more than £10,000 for the trust in the coming year.
Store charity ambassador Sue Coyle said: “The customers are very, very generous, they are fantastic.
“When we empty the tins on a Sunday, the generosity is very impressive.”
She added: “It is such a good cause. We could have chosen all three, especially when it comes to children.
“The support they give to the children as well as the families just melts us all a bit. I would like to double what we did last year.”
Earlier this month charity and store staff began the collection at the store.
Regional fundraising officer Andrew Tee said: “We’re really thankful to Sainsbury's Kidlington for making us their charity of the year.
“As a small charity we make a big difference to families whose lives have been devastated by childhood-acquired brain injury, through no fault of their own.”
The trust supports young people up to 24 and their families with an acquired brain injury and runs training days for health professionals and families.
He said: “It can be very hard for people to understand an acquired brain injury, as the child may look the same as they did before they acquired their brain injury, but their behaviour may well be different.
“All the work we do is only possible through the generosity of supporters, and we are reliant on people and organisations like Sainsbury’s in Kidlington doing fundraising events and making donations.”
- Do you want alerts delivered straight to your phone via our WhatsApp service? Text NEWS or SPORT or NEWS AND SPORT, depending on which services you want, and your full name to 07767 417704. Save our number into your phone's contacts as Oxford Mail WhatsApp and ensure you have WhatsApp installed.
11:20am Monday 28th July 2014
What do you think? We welcome letters from our readers on a wide variety of subjects and you can send us a letter through the blue headline above.
Our top stories
10:01am Sunday 21st December 2014
FIREFIGHTERS were able to stop a roof fire spreading and destroying the rest of the house last night.
6:00am Tuesday 9th December 2014
December is Advent Calendar time and we have a special new interactive graphic for you each and every day until Christmas Eve. I've chosen the best 24 pictures of 2014 and I'll be unveiling one a day - so what is behind's today's door?
9:00am Saturday 20th December 2014
LOOM bands are taking over the house of Skye Hall’s family as they prepare to spend their first Christmas without the brave youngster who died in August.
8:30am Saturday 20th December 2014
OXFORDSHIRE County Council leader Ian Hudspeth has backed councillors Rodney Rose and Kevin Bulmer who asked a voter to reveal his wages when he challenged them over a 19 per cent hike in their allowance.
5:24pm Saturday 20th December 2014
Two teenagers from Witney were arrested last night after a man suffered a broken arm.
2:23pm Saturday 20th December 2014
OXFAM has said it accepts criticism from charity regulators over an alleged “party political” tweet about a “perfect storm” of poverty.