New baker’s hope for self-raising dough

Emily Jones at her Barefoot Kitchen cake stall at North Parade market.  Picture: OX68830 Jon Lewis

Emily Jones at her Barefoot Kitchen cake stall at North Parade market. Picture: OX68830 Jon Lewis Buy this photo

First published in News

ONE fledgling business is hoping to be able to afford the rent in Oxford’s Covered Market by appealing for funding from people on the Internet.

Barefoot Kitchen, a one-woman bakery, is trying to get a unit in the market and its owner, Emily Jones – who is currently operating out of the shed at her Marston home – has set up an online CrowdFunder page to try to raise the money she needs.

Crowdfunding or crowd-sourcing is an emerging way for members of the public to back start-up businesses or projects by giving money in return for some sort of reward.

Mrs Jones said: “I’ve found this small rustic unit. It would suit my cakes and I would make it look quite country garden-like.

“We need £35,000. A total of £30,000 of that is to buy the lease, and the rest is to deck it out and tart it up.”

Barefoot Kitchen already has a stall at North Parade market every fortnight, and Mrs Jones’s brownies, which cost £2.50 each, are sent to shops and cafes across Oxford, including Turl Street Kitchen.

At CrowdFunder, people can give as much money as they like to the business, and receive certain rewards depending on how much they pay.

Currently the project has 14 backers who have given £2,300, with the largest donation being £500.

Mrs Jones, 37, criticised the rents in the Covered Market: “They are extortionate, and they do put off small businesses. There aren’t enough artisan businesses in there, which is what it’s supposed to be for.”

She said she turned to the public funding website because she would not have been eligible for a loan from the bank, adding: “I’m such a small business. I’d have to be trading for a certain amount of time.

“I’ve heard so much about crowdfunding it seemed like a really sensible way to get the people who will buy your products to put you there.”

Mrs Jones, who is mum of nine-year-old Arrabella, said: “I love baking so I just started baking from home, and made some brownies. I took them to the market at North Parade and they were a huge success.”

WHAT DO YOU GET?

  • £10: Brownie and a coffee
  • £25: Box of six brownies and a t-shirt
  • £75: Box of brownies every month for three months and 
  • a t-shirt
  • £100: Box of brownies and a barista masterclass
  • £200: Box of brownies every month for six months and an apron or t-shirt
  • £500: Birthday cake or wedding cake
  • £1,000: An evening out and barista masterclass with Mrs Jones, a gift box of brownies, a hoodie and an apron
  • £5,000: A brownie named after you, a tray of brownies delivered every month for a year, a branded hoodie and apron and an evening with Mrs Jones
  • To donate, visit crowdfunder.co.uk/ barefoot-kitchen

Top News

  • Do you want alerts delivered straight to your phone via our WhatsApp service? Text NEWS or SPORT or NEWS AND SPORT, depending on which services you want, and your full name to 07767 417704. Save our number into your phone's contacts as Oxford Mail WhatsApp and ensure you have WhatsApp installed.

Send your Letter to the Editor: What do you think? We welcome letters from our readers on a wide variety of subjects and you can send us a letter for publication here

11:20am Monday 28th July 2014

What do you think? We welcome letters from our readers on a wide variety of subjects and you can send us a letter through the blue headline above.


Our top stories

Police appeal for help finding missing man

Oxford Mail:

12:48pm Sunday 3rd May 2015

OFFICERS from Thames Valley Police are asking for the public’s help finding a missing man.

Worshipers fill Broad Street for 10th Love Oxford event

Oxford Mail:

11:46am Sunday 3rd May 2015

HUNDREDS of worshippers have begun lining Broad Street for today’s Love Oxford event.

Power cut hits about 20 homes in Headington

Oxford Mail: light bulb with power lines

5:55pm Saturday 2nd May 2015

ABOUT 20 houses are without power due to a fault with electricity supplies in Headington.

Man charged with conspiracy to commit robbery

Oxford Mail: Thames Valley Police logo

5:18pm Saturday 2nd May 2015

A MAN has been charged with conspiracy to commit a robbery in connection with an incident at a property in Oxford last week.

Boris Johnson visits Abingdon to support Nicola Blackwood

Oxford Mail:

1:25pm Saturday 2nd May 2015

BORIS Johnson visited Abingdon today to support Conservative candidate for Oxford West and Abingdon, Nicola Blackwood.

UPDATED: Crash after fatal A40 accident injures two police officers

Oxford Mail: Thames Valley Police logo

11:58am Saturday 2nd May 2015

TWO police officers have been injured at the scene of a fatal road accident after another vehicle crashed into their car.

Comments (3)

Please log in to enable comment sorting

8:24am Tue 29 Jul 14

Dilligaf2010 says...

Yes I agree the covered market rents are extortionate, but so is £2.50 for a brownie!
Has she considered going to the bank for a loan, or have they declined her on the grounds that there's already a successful cake shop in the covered market?
Yes I agree the covered market rents are extortionate, but so is £2.50 for a brownie! Has she considered going to the bank for a loan, or have they declined her on the grounds that there's already a successful cake shop in the covered market? Dilligaf2010
  • Score: 0

9:12am Tue 29 Jul 14

Andrew:Oxford says...

Of the £5000 to "tart it up"...

Don't forget the annual service charge for the market, and subject to easements, around £2K a Quarter for rates.
Of the £5000 to "tart it up"... Don't forget the annual service charge for the market, and subject to easements, around £2K a Quarter for rates. Andrew:Oxford
  • Score: 2

9:36am Tue 29 Jul 14

carli says...

Wow thats expensive stuff there...don't think I can afford those prices.
Wow thats expensive stuff there...don't think I can afford those prices. carli
  • Score: 3

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree