Clothes stores lining up to fill site of former HMV shop

An artist’s impression of the proposed Blacks/ Superdry

An artist’s impression of the proposed Blacks/ Superdry

First published in News Oxford Mail: Photograph of the Author by , Reporter covering Didcot and Wallingford. Call me on 01865 425425

FASHION retailers have outlined plans to take over the city centre shop vacated by music chain HMV.

The music store closed for the last time on Wednesday after occupying the site in Oxford’s Cornmarket Street since the 1980s.

A planning application was submitted earlier this year on behalf of Blacks, the outdoor clothing outlet, to change the shop fascia, and is still being considered by the council.

A similar application for new fascia for Superdry was submitted to the city council in July last year and approved in August.

Oxford Mail:

Graham Jones, of city traders’ group ROX, said: “I think it’s good news that clothing stores are lining up to take over the former HMV store. We don’t want to see large city centre units left empty for a long time.

“It’s a very large store and Superdry would be in a better position in Cornmarket Street than where it is now in St Ebbe’s Street — it would get more footfall.

“There’s a Blacks in St Aldate’s and that could move round into Cornmarket.”

Allan Gunne-Jones, planning consultant for London-based Planning and Development Associates, acting on behalf of Blacks, said: “The application for Blacks is a live application — the Superdry fascia has been approved.”

Oxford Fashion Week coordinator Carl Anglim said: “Superdry is a casual, trendy British fashion label which has taken its inspiration from Japan and that has made it internationally successful.

“David Beckham wore it a few years ago and it has been going strong ever since. St Ebbe’s is a bit off the beaten track so I think this would be good news for Superdry and good news for Cornmarket.”

City council leader Bob Price said: “I’m aware of Superdry’s plans to move into Cornmarket.

“Footfall is very high and fashion chains like Superdry will appeal to young shoppers.”

According to the Superdry plans, the sales floor will be refurbished and a new glazed shopfront will be installed, with new timber framing.

There will also be new flooring, featuring European distressed oak floorboards.

Planning officers said in a report the existing HMV shop front was given planning permission in the mid-1990s and was now looking “rather tired”.

They concluded the application should be approved as the proposed shop front would be similar in appearance to other shops in Cornmarket.

It is not yet known when Blacks or Superdry would open.

Fashion chain H&M opened its new 3,000 sq m three-floor store in the Clarendon Centre in March.

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Comments (18)

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8:19am Mon 23 Jun 14

WitneyGreen says...

And then there will be empty shops elsewhere. Shuffling the pack doesn't magically give you more cards...
And then there will be empty shops elsewhere. Shuffling the pack doesn't magically give you more cards... WitneyGreen
  • Score: 7

9:19am Mon 23 Jun 14

bart-on simpson says...

Why do artist's impressions always appear to have little to do with reality?


Thorntons - one of the few reasons to walk down Cornmarket - long gone!
Why do artist's impressions always appear to have little to do with reality? Thorntons - one of the few reasons to walk down Cornmarket - long gone! bart-on simpson
  • Score: 3

11:24am Mon 23 Jun 14

nvinre says...

True moving shops won't solve the issue of empty shops but it will ensure that main shops do not remain empty, by making shops off the main street become available (which will have slightly cheaper rates due to their location) you are allowing smaller or even start up companies a chance to move into the area, also don't forget HMV are looking for smaller / cheaper accommodation maybe they could move into one of these stores which would become available if this went ahead.
True moving shops won't solve the issue of empty shops but it will ensure that main shops do not remain empty, by making shops off the main street become available (which will have slightly cheaper rates due to their location) you are allowing smaller or even start up companies a chance to move into the area, also don't forget HMV are looking for smaller / cheaper accommodation maybe they could move into one of these stores which would become available if this went ahead. nvinre
  • Score: 10

12:14pm Mon 23 Jun 14

King Joke says...

WitneyGreen wrote:
And then there will be empty shops elsewhere. Shuffling the pack doesn't magically give you more cards...
There are very few any empty shops in Oxford City Centre WG - actually I can't think of any but I'm sure some smart-bottom will point one out.

Other than the 15-year delay on dynamiting the Westgate Centre, the retail picture in Oxford is very optimistic.
[quote][p][bold]WitneyGreen[/bold] wrote: And then there will be empty shops elsewhere. Shuffling the pack doesn't magically give you more cards...[/p][/quote]There are very few any empty shops in Oxford City Centre WG - actually I can't think of any but I'm sure some smart-bottom will point one out. Other than the 15-year delay on dynamiting the Westgate Centre, the retail picture in Oxford is very optimistic. King Joke
  • Score: 1

12:16pm Mon 23 Jun 14

ashleyc says...

I couldn't be less excited about yet more clothes stores opening if I tried.
I couldn't be less excited about yet more clothes stores opening if I tried. ashleyc
  • Score: 7

2:39pm Mon 23 Jun 14

GRB says...

ashleyc wrote:
I couldn't be less excited about yet more clothes stores opening if I tried.
Better than more coffee shops and mobile phone shops!
[quote][p][bold]ashleyc[/bold] wrote: I couldn't be less excited about yet more clothes stores opening if I tried.[/p][/quote]Better than more coffee shops and mobile phone shops! GRB
  • Score: 3

6:25pm Mon 23 Jun 14

Isawyoucoming says...

BHS closing down and now Millets no point changing the westgate. no demand.
BHS closing down and now Millets no point changing the westgate. no demand. Isawyoucoming
  • Score: -5

7:41pm Mon 23 Jun 14

Andrew:Oxford says...

Isawyoucoming wrote:
BHS closing down and now Millets no point changing the westgate. no demand.
Millets & Blacks are operated by the same company. So the move is a consolidation of 2 stores in a single better site.

Halifax was originally going to move into the Topman/Topshop site.

The BHS dynamic in Oxford was successful when it sat between a major department store and M&S. It now sits between M&S and Primark / Sports Direct - it doesn't really have a place.

The High Street is constantly evolving. No outlet in central Oxford ever stays empty for long.
[quote][p][bold]Isawyoucoming[/bold] wrote: BHS closing down and now Millets no point changing the westgate. no demand.[/p][/quote]Millets & Blacks are operated by the same company. So the move is a consolidation of 2 stores in a single better site. Halifax was originally going to move into the Topman/Topshop site. The BHS dynamic in Oxford was successful when it sat between a major department store and M&S. It now sits between M&S and Primark / Sports Direct - it doesn't really have a place. The High Street is constantly evolving. No outlet in central Oxford ever stays empty for long. Andrew:Oxford
  • Score: -3

8:07pm Mon 23 Jun 14

King Joke says...

Besides which, BHS was sh|t. The homewares bit - 1/3 of the shop - was OK but duplicated by Next, Primark, Debenhams and probably more. The clothes bit was dreadful, with stuff you wouldn't be seen dead in unless you were over 90. I suspect the café turned over five times what the clothes bit did.
Besides which, BHS was sh|t. The homewares bit - 1/3 of the shop - was OK but duplicated by Next, Primark, Debenhams and probably more. The clothes bit was dreadful, with stuff you wouldn't be seen dead in unless you were over 90. I suspect the café turned over five times what the clothes bit did. King Joke
  • Score: 4

8:13pm Mon 23 Jun 14

King Joke says...

Sorry at was harsh but can I qualify it? You can't just blame location for BHS' demise. Superdry was in a much worse location but did well because it sold things people actually wanted. You could see a steady stream of people going in and out.

In contrast, when I went to the homewares bit in BHS I barely saw anybody in the clothes section. This includes the gents' bit upstairs where I NEVER saw any punters, when I used to sneakily use their toilets.
Sorry at was harsh but can I qualify it? You can't just blame location for BHS' demise. Superdry was in a much worse location but did well because it sold things people actually wanted. You could see a steady stream of people going in and out. In contrast, when I went to the homewares bit in BHS I barely saw anybody in the clothes section. This includes the gents' bit upstairs where I NEVER saw any punters, when I used to sneakily use their toilets. King Joke
  • Score: 7

10:51pm Mon 23 Jun 14

Dilligaf2010 says...

bart-on simpson wrote:
Why do artist's impressions always appear to have little to do with reality?


Thorntons - one of the few reasons to walk down Cornmarket - long gone!
I think the artist is only 5, so the drawings aren't too bad really ;-)
[quote][p][bold]bart-on simpson[/bold] wrote: Why do artist's impressions always appear to have little to do with reality? Thorntons - one of the few reasons to walk down Cornmarket - long gone![/p][/quote]I think the artist is only 5, so the drawings aren't too bad really ;-) Dilligaf2010
  • Score: -3

11:05pm Mon 23 Jun 14

Dilligaf2010 says...

King Joke wrote:
Sorry at was harsh but can I qualify it? You can't just blame location for BHS' demise. Superdry was in a much worse location but did well because it sold things people actually wanted. You could see a steady stream of people going in and out.

In contrast, when I went to the homewares bit in BHS I barely saw anybody in the clothes section. This includes the gents' bit upstairs where I NEVER saw any punters, when I used to sneakily use their toilets.
Ah, but Superdry is designer label, people with more money than sense don't really care where the shops are located, all they're interested in is the Brands.
BHS has been past its sell-by-date for about 30 years, it's owned by the Arcadia Group (Tax avoider), so some of its Sister companies are still going to be around.
[quote][p][bold]King Joke[/bold] wrote: Sorry at was harsh but can I qualify it? You can't just blame location for BHS' demise. Superdry was in a much worse location but did well because it sold things people actually wanted. You could see a steady stream of people going in and out. In contrast, when I went to the homewares bit in BHS I barely saw anybody in the clothes section. This includes the gents' bit upstairs where I NEVER saw any punters, when I used to sneakily use their toilets.[/p][/quote]Ah, but Superdry is designer label, people with more money than sense don't really care where the shops are located, all they're interested in is the Brands. BHS has been past its sell-by-date for about 30 years, it's owned by the Arcadia Group (Tax avoider), so some of its Sister companies are still going to be around. Dilligaf2010
  • Score: -4

9:16am Tue 24 Jun 14

Andrew:Oxford says...

King Joke wrote:
Sorry at was harsh but can I qualify it? You can't just blame location for BHS' demise. Superdry was in a much worse location but did well because it sold things people actually wanted. You could see a steady stream of people going in and out.

In contrast, when I went to the homewares bit in BHS I barely saw anybody in the clothes section. This includes the gents' bit upstairs where I NEVER saw any punters, when I used to sneakily use their toilets.
Actually, you've just identified a fairly serious problem.

The major retailers with customers loos in Oxford City Centre are currently:-

BHS
Marks & Spencer
Debenhams

(In the past there was also Allders/Lewis's/Self
ridges and Littlewoods).

With BHS closing, and besides restaurants, there are only really 2 stores left for someone with a surprise urgent need in the city centre.
[quote][p][bold]King Joke[/bold] wrote: Sorry at was harsh but can I qualify it? You can't just blame location for BHS' demise. Superdry was in a much worse location but did well because it sold things people actually wanted. You could see a steady stream of people going in and out. In contrast, when I went to the homewares bit in BHS I barely saw anybody in the clothes section. This includes the gents' bit upstairs where I NEVER saw any punters, when I used to sneakily use their toilets.[/p][/quote]Actually, you've just identified a fairly serious problem. The major retailers with customers loos in Oxford City Centre are currently:- BHS Marks & Spencer Debenhams (In the past there was also Allders/Lewis's/Self ridges and Littlewoods). With BHS closing, and besides restaurants, there are only really 2 stores left for someone with a surprise urgent need in the city centre. Andrew:Oxford
  • Score: -5

9:30am Tue 24 Jun 14

King Joke says...

BHS locked theirs a year or two ago.

Marks and Sparks is my main port of call in such situations, and have recently expanded their facilities in response to demand.

THere are also the market loos which tend to be open any time the market is.
BHS locked theirs a year or two ago. Marks and Sparks is my main port of call in such situations, and have recently expanded their facilities in response to demand. THere are also the market loos which tend to be open any time the market is. King Joke
  • Score: 6

12:52pm Fri 27 Jun 14

robbo81 says...

ashleyc wrote:
I couldn't be less excited about yet more clothes stores opening if I tried.
yet more??

As a man, in Oxford options are very limited! I can't see Blacks working there, you go to Blacks for outdoor gear, it isn't a browsing store. Superdry could work but i think that's a waste.

I'd have thought Urban Outfitters or House of Fraser would've been much better. for the city, can only assume they'll be coming to the Westgate development.
[quote][p][bold]ashleyc[/bold] wrote: I couldn't be less excited about yet more clothes stores opening if I tried.[/p][/quote]yet more?? As a man, in Oxford options are very limited! I can't see Blacks working there, you go to Blacks for outdoor gear, it isn't a browsing store. Superdry could work but i think that's a waste. I'd have thought Urban Outfitters or House of Fraser would've been much better. for the city, can only assume they'll be coming to the Westgate development. robbo81
  • Score: -6

12:59pm Fri 27 Jun 14

King Joke says...

It's only 100 m from the existing Black's.
It's only 100 m from the existing Black's. King Joke
  • Score: 4

2:36pm Tue 1 Jul 14

andy1975 says...

Superdry will surely go bust in the next few years anyway. Once a fashion label becomes so common its worn by 90% of teenagers its only a matter of time before it becomes seriously uncool.
Superdry will surely go bust in the next few years anyway. Once a fashion label becomes so common its worn by 90% of teenagers its only a matter of time before it becomes seriously uncool. andy1975
  • Score: 0

7:40am Thu 3 Jul 14

King Joke says...

Yes, possibly - but something else will come in to replace it. The retail environment in Oxford is very healthy despite what the doom-mongers will tell you.

The OM has a new font - I quite like it.
Yes, possibly - but something else will come in to replace it. The retail environment in Oxford is very healthy despite what the doom-mongers will tell you. The OM has a new font - I quite like it. King Joke
  • Score: 0

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