Quirky news stories are becoming more popular than celebrity gossip, according to Oxford University’s Reuters Institute Digital News Report 2014.
Unusual tales are becoming a key driver of traffic on news websites and is especially popular with young men – 15 per cent of UK respondents said it was important to them, just behind the 17 per cent of people who chose celebrity news.
The report’s author, Nic Newman, said: “Young men are driving a lot of this because what they enjoy is having a laugh and it’s very shareable on social media.”
The report also found that people looking for news prefer to stick to trusted brands, such as established newspapers.
Our top stories:
- Hundreds will gather as soldier killed in Iraq is repatriated
- Staff and students celebrate actress's big win at the Golden Globes
- Inquests opened into death of couple who died in cottage fire on Blenheim Palace estate
- Inquest opened into death of pensioner found in River Ock in Abingdon
- Man wearing beanie hat exposes himself to woman on city street
- Chain running Randolph Hotel in Oxford in 'best shape ever' after announcing £55m profit
- Cyclist and car involved in collision outside Seacourt Tower
- Oxford United vow to act quickly to resolve flag-waving dispute
- UPDATE: Three more men arrested in connection with attempted murder after altercation in Banbury
- Oxford United v Swindon Town - UPDATES
- CLARIFICATION: Hygiene report of Delight 2 in Didcot
- Man 'obsessed' with BBC journalist goes on trial after allegedly breaching restraining order against her
- Families urged to consider signing up for organ donation
- Oxford United send match tickets to fans caught up in season ticket delay