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Immigrant a hot property as she starts her second agency firm
AS A teenager in her native Czechoslovakia, Sarka Naivertova earned extra pocket money by selling cosmetics.
By the time she was 20 she had bought her first house, which she sold for a healthy profit.
Her eye for a good investment helped her notch up a property portfolio while also building a full-time and highly successful career in retail.
Little wonder she has gone on to set up not one but two businesses.
Two years ago she launched Pure Relocation and Property Search, a property search and relocation business.
Her ability to speak Italian, Russian, Polish, English and her native Czech has been a huge bonus, since until now most of her clients have been from outside the UK.
Next month she will add sister company Sarkaa Estate and Lettings, an online agency which will focus on the UK as well as international property markets.
The 35-year-old, who lives near Banbury, said: “When I was a kid I had a dream of coming to the UK and running my own business.
“Sarkaa is a natural progression. It means I don’t need to give business away, because we can do it all in-house.”
Sarkaa’s offer will include what Ms Naivertova describes as ‘DIY sale or lettings’.
Owners will have an option to handle viewings themselves and use Sarkaa just for marketing and negotiating.
Or they can opt for a traditional estate agent-style full service.
She explained: “I wanted to build something that’s contemporary and flexible to match the way people live now.
“A lot of people are very internet-savvy now and can sell their properties themselves.
“But they often need someone who can hold their hand through the process, help them to market it and deal with the money side of things.
“Many people are hung up about negotiating and don’t like to haggle over money, so I can do that for them. Of course, there are people who are too busy, or have moved out and want someone else to take on the whole job of marketing, viewings and negotiations, and that is fine too.”
Ms Naivertova, who came to the UK in 2004, became a British citizen this year and signed up as an Oxfordshire Business Enterprises business adviser in May.
Her connection with the organisation, which offers free advice to start-ups, began when she went there for coaching to help build her own enterprise. Now she plans to pass on to others her experience, which includes working as the UK operations manager for an Italian menswear label.
She said: “I am not a nine-to-five, Monday-to-Friday type person, so I love running my own business.
“I am keen to support others who are starting out.
“You don’t have a guaranteed income, so it is a huge change going from being in a corporate role and having a regular salary to being self-employed.
“It took me a long time to be brave enough to run my business full time but now I am so glad to have done it.”
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