Campaigners urged Tesco shoppers to join their calls to ban “lads mags” in Cowley Road, Oxford, on Saturday.

Five people, including Deborah McIlveen, left, and Jane Alexander, collected more than 50 signatures as part of Saturday’s national day of protest led by UK Feminista and Object.

Tesco already covers magazines so only the titles are visible and has pledged not to sell them to under-18s. But campaigners say high street shops must stop selling titles like Zoo and Front or face legal action under the Equality Act 2010. Tesco was not available for comment.

Ms Alexander said: “Scantily-clad women are not appropriate when you’re shopping.”

Protests were organised for 18 cities including London, Glasgow and Manchester.