Mum brings her favourite brand of Aussie maternity clothes back to the UK. Jaine Blackman reports

Having a baby is a life-changing event for any mum but even more so for Yesim Nicholson, of Witney.

It has led to her launching an Australian fashion brand in the UK.

She fell in love with it when she was living Down Under and pregnant with her second daughter.

“Until then I hadn’t experienced first-hand that you can be pregnant and still look and feel comfortable in the right clothes,” says Yesim, mum to Aleyna, three, and Elodie, one.

“I was running a marketing consultancy in Sydney and started working with Angel Maternity in 2012.

“While I was always a fan of their clothes, I really fell in love them when I became pregnant with my second daughter in 2013,” she says.

“When I told the business owner that my family and I were planning to move back to the UK she asked whether I’d be interested in expanding the business into the UK for her, as there was growing interest and demand from the UK market.

“It took me about three seconds to decide to jump at the opportunity and I am truly excited about this fantastic opportunity to get Angel Maternity into the hands of British mums-to-be and new mums.”

The business website angelmaternity.co.uk is up and running, Yesim is introducing Witney mums to the brand with a pop-up shop and the official launch is at The Baby Show in London in February.

Having lived in Germany, Spain, Jordan, Turkey and Australia, Yesim and her husband – financial controller Lee – moved to Witney in July last year and feel they have found a very special place to live.

“People ask us why on earth we’d move back from Australia but while we had an amazing life in Sydney, there’s no place like home and living somewhere that’s so quintessentially English is just the icing on the cake,” she says.

Angel Maternity was founded in 2003 in Sydney. It aims to provide outstanding quality maternity and breastfeeding clothes at an affordable price.

“Aside from that it’s a brand that has soul,” says Yesim. “We took on board feedback from customers, that they wanted clothes which they could continue to wear after having their baby, so most of our clothes are now designed with that in mind.”

Angel Maternity is planning a pop-up store in Brown Bear (baby shop), Witney on Monday, January 26 from 10.30am to 4pm and will be at The Baby Show (thebabyshow.co.uk/excel/home) in London’s Excel centre from Friday February 20 to Sunday 22. See angelmaternity.co.uk for more details and products

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