So we weren’t going to bother watching The Apprentice tonight. Then Lord Sugar tweeted this…

Thanks for the heads up, you sweet, sweet lord.

And Big Al wasn’t lying. The site of all those hard-selling city boys and gals trying to fit in at a Somerset country fair, Daniel and Felipe bickering like children… And the decline and spectacular fall of James Hill.

James Hill, The Apprentice
(Jim Marks/BBC)

You could tell some were already turning against the cheeky capitalist hunk.

But then James tried to buy hot tubs – something which you’d think is fairly easy so long as you’ve got the dosh. His big mistake was calling the salesman “Derek” (his name, as he clearly stated at the start of the conversation, was Anthony).

From that point, the tweeting public was firmly opposed to everything James tried. Most of which involved lawnmowers (mainly because “Derek” refused to sell him those lucrative hot tubs).

The social media soothsayers predicted James’s demise pretty soon after.

However, a hilariously public spat between Felipe and Daniel (attempting to sell wellies in a shiny city-boy shirt) left some people unsure.

In the boardroom, James had to fess up to his (until now clueless) team as to why they never got to sell those coveted jacuzzis. He was probably gone anyway, but his choice of teammate to take down with him was… ill-advised.

And she did.

Alongside the usual expletive-strewn outbursts, the Twittersphere took a number of reactions to this particularly charmless man throughout the show.

1. They wanted to hurt him

2. They wanted to hurt other things

3. They took to mocking him pictorially

4. They started doubting his very validity

5. Some predicted an apocalypse

6. And some just didn’t think they’d click

Needless to say, James was gone. Lord Sugar fired him “with regrets” (no, we’ve got no idea what he sees in him either). Meanwhile the other team got a free training sesh with chirpy boxer Anthony Ogogo.