Marina Diamandis has revealed her latest heartbreak inspired her new makeover as a blonde seductress.
The 26-year-old Marina And The Diamonds star used the break-up of her last relationship as inspiration for her new album Electra Heart and created a sexy blonde alter ego of the same name to help shield herself from any further heartache.
Marina said: "I read a quote that to avoid homewreckers, you have to become one. That was my starting point. When a relationship ends, you feel like you never want to go out with anyone ever again.
"It's embarrassing to admit that, but self-preservation kicks in, and that led to thinking, 'If you don't want to have your heart broken again, you must then become a heartbreaker', and Electra came from that.
"I figure she's a metaphor for what it's like when you're heartbroken. Everything is taken to the Nth degree; everything about her is super-feminine and pink. The blonde hair conveys purity and innocence, while actually being something more sinister. I wanted to play with the idea of the female ideal and identity, and how, when you're not compatible with someone, you start to become what you think they would like.
"Essentially I wanted to make a gimmick out of love."
The Welsh singer - who has just had to postpone her UK tour due to throat problems - admitted writing the music had also helped her deal with emotional sadness.
She said: "Writing the album was my way of coping with being so upset. I would have gone mad without something to do. It's a bit cliched, writing about a boy dumping you, but some of the best songs ever have been about heartbreak.
"Adele has done pretty well out of it, writing a fantastic album about a doomed relationship."