The new Fifty Shades of Grey movie has quite literally been whipping up a storm across the media. Never before has a film been so guaranteed to be a box-office success.

But what do really important people think about the kinky tale of a shy young writer and her billionaire lover. And by “important people” we mean the Britain’s Got Talent judges.

We asked Simon Cowell, Amanda Holden and Alesha Dixon whether they’d be heading to the cinema to watch it. David Walliams was regrettably absent – perhaps he was at the hardware store already, buying up all the rope and duct tape he could find.