FINK is a musical chameleon.

Going beyond eclectic, this stalwart of the ultra-cool Ninja Tune Records dance label has proved himself as a DJ, producer and songwriter. And now he is doing the same with blues-rock... and folk!

The Cornish-born musician, real name Fin Greenall, has largely swapped his decks for a guitar and microphone. And he is winning over a whole new group of fans.

“I think i am lots of things,” he tells me in London’s Soho, where he is preparing for his tour, which, this week sees Fink and his trio of musicians playing in Oxford.

“I’ve been making music of various shapes and forms since the early 90s. During that time I’ve moved from turntablist to singer-songwriter. I have ebbed and flowed. And most people who like what Fink is today don’t know what Ninja Tune is.

“I love the fact that now now it’s all about the songs and the music. And we think it’s a good mix”

That breadth of musical pedigree comes across in the list of artists Greenall has worked with - figures like John Legend, Ximena Sarinana Professor Green, and the late Amy Winehouse.

And his latest album Perfect Darkness, produced by Billy Bush, who previously worked with artists such as Beck and Garbage, is a case in point. Yes, it sees Fink showing off his mellow side - but, lovely as it is, it is no whimsical offering.

“It is influenced by folk, rock and some dance,” he says. “But folk is not a dirty word. I want to show it can also be intense.”

It will be accompanied by stunning visuals by stage and lighting designers 59 Productions, famous for their work on the West End production of War Horse.

“We wanted to beef up the show,” he says. “The stage production is meshed with the music and adds an emotional layer. I can feel it all behind me when we play. It adds a lot of ambience to the gig without detracting from it, and people really seem to dig it.

And it has gone down a storm on tour - already being staged in 11 different countries.

“In European avenues there were acres of space,” he says. “But in Oxford we have had to think a lot harder about how much we can get on stage. It is a big show!”

Fink plays the Oxford O2 Academy on Thursday February 16. Tickets are £12 from ticketweb.co.uk. Doors open at 7pm.