Frozen yoghurt has been around for a while now as a healthy alternative to the ice cream parlour, Smooy, a global yoghurt company, proving this by opening up in The Little Clarendon Centre, its only outlet outside of London, my children eyeing up the brightly coloured kiosk surreptitiously every time we passed.

Offering up some healthy competition for Boost around the corner, which offers frozen smoothies and shakes, Smooy’s bright pink decor is impossible to miss.

Its line-up of teeth-tingly sugary toppings is also as attractive as Willy Wonka’s chocolate factory for those with a sweet tooth, and as impossible to pass as the child-height choc-laden check outs at supermarkets.

What to choose though is harder. You are offered frozen yoghurt in a variety of sizes and flavours and then two toppings of your choice which set me back £12.60 for three of a medium size.

Being a pedantic mother, they had to have one fruit and one confectionary topping, and after much oohing and ahhing, settled on a variety of mango, pineapple, sprinkles and various chocolatey sauces.

There is a bench outside where you can perch like pink pixies but we ate while we wandered around Oxford.

I chose the natural yoghurt with nougat sauce and pineapple. The fruit was hard, cold and tasteless and the sauce rather metallic, but then eating cold things in winter is always rather peculiar. I didn't like it to be honest, and would return to Boost any day of the week.

But then Smooy isn't aimed at me. I was missing the point. It’s for kids right? "I don’t like this," my daughter said passing me her unfinished cup. Why? "Neither do I," my second daughter added, who can eat an Easter egg whole without pausing for breath. "Its too sickly and I’ve got a tummy ache."

So there we are, from the mouth of babes. In the Boost versus Smooy war, Boost wins every time.

Smooy, Little Clarendon Centre, 52 Cornmarket Street, Oxford. smooy.com