Milking experience for all it's worth

Amee Thomas of Shakespeare's milkshake bar

Amee Thomas of Shakespeare's milkshake bar

First published in Local Business Accelerators

Amee Thomas’s future looked bleak last February when the Shakeaway chain went into administration and the Oxford branch of which she was manager was forced to close.

But the 27-year-old decided she would take the plunge and relaunch the business with brother James, 22, and the help of her family and friends.

Backed by a £30,000 loan from parents Angela and Malcolm, the duo have rebuilt the company and are now looking to set up franchises further afield.

Ms Thomas said: “We have learned along the way and I do everything in the business from serving in the shop to handling the VAT.

“I work a 70-hour week but it’s worth it because the business is our baby.”

Shakespeare’s is predicting an annual turnover of £200,000 in its first year but Ms Thomas says winning the competition will give it a major boost.

She added: “Mike will be a big help with decision-making and boosting our confidence. He’s been there and done it and we have not done this before.

“Also, we have never advertised,so that will be very beneficial.

“I am very excited.”

Comments (9)

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4:40pm Wed 11 Jan 12

Dilligaf2010 says...

Good for them, nice to see some success at a time when so many are sadly failing.
Good for them, nice to see some success at a time when so many are sadly failing. Dilligaf2010
  • Score: 0

5:14pm Wed 11 Jan 12

LadyPenelope says...

Congratulations. I hope the business is a success!
Congratulations. I hope the business is a success! LadyPenelope
  • Score: 0

5:15pm Wed 11 Jan 12

jtay says...

Nice to see independence in the city centre. Well done guys, great work on an excellent product and experience.
Nice to see independence in the city centre. Well done guys, great work on an excellent product and experience. jtay
  • Score: 0

5:51pm Wed 11 Jan 12

thomashenry says...

Winning what competition?
Winning what competition? thomashenry
  • Score: 0

8:15am Thu 12 Jan 12

richard w says...

Best of luck, I here that shakeaway is coming back to oxford. Check it out for yourself at www.shakeaway.com it's an amazing company.
Best of luck, I here that shakeaway is coming back to oxford. Check it out for yourself at www.shakeaway.com it's an amazing company. richard w
  • Score: 0

10:35am Thu 12 Jan 12

OxfordResident says...

It appears that a chunk of the article is missing, unless we really are supposed to be guessing about the competition and who Mike is....
It appears that a chunk of the article is missing, unless we really are supposed to be guessing about the competition and who Mike is.... OxfordResident
  • Score: 0

10:50am Thu 12 Jan 12

LadyPenelope says...

It was the Business Accelerator's Competition run by Newsquest Oxfordshire, the publisher of the Oxford Mail.

http://www.oxfordmai
l.co.uk/news/headlin
es/9462734.Savvy_tri
o_trading_up_after_w
ins/
It was the Business Accelerator's Competition run by Newsquest Oxfordshire, the publisher of the Oxford Mail. http://www.oxfordmai l.co.uk/news/headlin es/9462734.Savvy_tri o_trading_up_after_w ins/ LadyPenelope
  • Score: 0

1:30pm Thu 12 Jan 12

AFJ111 says...

I think that comment would be taken more seriously 'Richard W' if you could differentiate between 'here' and 'hear'. Good luck guys!
I think that comment would be taken more seriously 'Richard W' if you could differentiate between 'here' and 'hear'. Good luck guys! AFJ111
  • Score: 0

8:34pm Wed 18 Jan 12

richard w says...

I note that much of the content on the shakespear menu is very similar to shakeaway including some of the latest shakes that shakeaway has launched, can you win a competition by copying the global leader? Think not.
I note that much of the content on the shakespear menu is very similar to shakeaway including some of the latest shakes that shakeaway has launched, can you win a competition by copying the global leader? Think not. richard w
  • Score: 0

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