Quirky news stories are becoming more popular than celebrity gossip, according to Oxford University’s Reuters Institute Digital News Report 2014.
Unusual tales are becoming a key driver of traffic on news websites and is especially popular with young men – 15 per cent of UK respondents said it was important to them, just behind the 17 per cent of people who chose celebrity news.
The report’s author, Nic Newman, said: “Young men are driving a lot of this because what they enjoy is having a laugh and it’s very shareable on social media.”
The report also found that people looking for news prefer to stick to trusted brands, such as established newspapers.
Our top stories:
- Sexual assaults are denied
- Authorities search for solutions as graffiti in Oxford doubles in a year
- Tackling cyber-crime and fraud are main priorities for Conservative police commissioner candidate
- Prime Minister says he has no offshore funds following Panama Papers leak
- Traders called on to support this summer's Cowley Road Carnival
- Tributes paid in Witney to former butcher and much-loved member of community
- Successful education scheme from Oxford charity to be rolled out across the UK
- Stunt actor from Oxford meets his match on Take Me Out
- 11 years on, pupils jump for joy over installation of crossing
- Barton gets £4m cash boost to transform estate’s homes and shops
- Time-travelling story takes top spot in our Ox Tales competition
- Former Oxford City director Thomas Guerriero pleads guilty to $6.6m fraud
- Police confirm dead baby was newborn and renew desperate appeal to find mother
- Adam says yes after reading girlfriend's Leap Day proposal on the Oxford Mail website